Do Facebook Ads Work or Not?
This is the million dollar question investors, marketers, social media agencies and businesses all want to find out. We have been blogging about the value and success of Facebook ads for some time now and we have come across a variety or articles on prominent social info sites that both question and affirm the value and success of Facebook ads, respectively.
From the point of view of a full service Facebook agency and with our years of experience from our own clients and research we have done, we have come to a general consensus that – it is more important that businesses deliver a true value for their customers and are social to begin with that will automatically create a word of mouth spread and recommendation among the customers. It begins from within the company that extends out to the products and services it delivers, together with a great support of customer service. This starts even before you try engaging and recruiting customers.
Facebook ads are merely another form of channel for marketing and promotion and before you go too deep in analyzing whether the ads work for your business, and if they are increasing ROI, take a step back and look at the bigger picture – how are you doing as a business? What is your positioning? What is your USP? This is going back to the basics of marketing and creating a good business.
Of course, reading this may sound obvious and silly to even bring it up, but we find that many companies forget this foundation of a business today because they get too caught up in trying to find themselves in the realm of social media and we would like this entry to serve as reminder for all of you to take a rain check, and check up on your business strategy.
Nonetheless, Facebook has been a seamless and interactive platform for brands to connect to their consumers. It has opened up opportunities that businesses in the past could not tap on. When we look at the bigger picture of Facebook, it has not only become a social marketing tool for businesses to create online conversations and word of mouth buzz among their consumers, it has seamlessly become integrated into the lives of consumers as part of their daily leisure activity and this is the first, among advertising from centuries ago when advertising and advertisements were first born.
So we say: “Like” to Facebook advertising!
We’d love to hear what you think, share your comments!
Posted in Okategoriserade @sv | Tagged Facebook ads | Leave a commentAre Facebook Sponsored Stories Mobile Ads Truly Working?
So Techcrunch recently published an article that showed
studies finding that Facebook’s new targeted ads on mobile, are earning more and getting more clicks as compared to desktop ads.
It is definitely a good turn of things for Facebook or put in another way, Facebook is finally receiving some ROI and credibility for their display ads. But, is this enough for advertisers and marketers to invest more? Well, according to the article, apparently there is a line of advertisers that are interested to buy them.
For sure, this is the first for any social site to develop mobile targeted ads (if you compare with Google+ and Twitter) and it is a good thing it is receiving good feedback as a first time
feature. However, we do wonder if this will last or will mobile users start to realize what’s behind the curtain.
From the point of view of an advertiser, sponsored stories can be extremely effective because you really get your specific target group you want your ads to reach. This is a sure win because you can be sure your customers see your ads. In addition, sources have
mentioned that Facebook is going further with their mobile ads features, working on a mobile ad targeting product that targets users based on geographical location.
Once again, when we come across these new ads developments, there’s always a question of whether there will be a breaking point on a bell shaped curve. Is Facebook reaching the peak? Is it still in the pre-peak zone?
Facebook users started spending time on the social networking site on their desktop in the beginning, and ads worked then for them. Soon, they recognize the efforts advertisers were trying to make off them and they were more aware of these “trending articles”
and “sponsored stories” when they saw them on their feed and screen. Ads revenue changed from this change of behavior. Now that Facebook users are surfing their favourite social networking site via mobile, and Facebook makes the move onto mobile with the ads,
do you think users will soon recognize this? How will they react and communicate their displeasure if the ads are taking up too much of their newsfeed when all they want is to find out what’s their friend’s new buys?
Share your comments and if you’re a believer of Facebook ads.
Posted in Okategoriserade @sv | Leave a commentIs Facebook Getting Desperate?
Facebook is constantly adding, changing and tweaking their features whether is it to improve connectivity and social interactivity among their users, and/or to increase their ad revenue for investors. (And we highly conclude it’s the latter.) It is no doubt that Facebook is under the pressure to perform under the public eyes but as they continue to develop further with new
features, we wonder if Facebook is taking things too far because they’re getting desperate?
With the recent news about Facebook debuting “facebook exchange all facebook” this is probably another additional approach for Facebook to keep up with their investors’ expectations and increase their ad revenue. Ever since Facebook went public with their IPO, Facebook has been quick in rolling out ads-related
features. However, we do question the effectiveness of these and whether they were well thought up beforehand.
There have always been speculations about the effectiveness and ROI of buying Facebook ads and for sure, they cannot be compared to Google Click Ads and regular SEO. Now with their new targeted ads,
promoted ads, cookie tracking ads, all released within the span of 6 months, are these acts of desperation?
With half of Facebook users on mobile, for sure Facebook has to focus on activities there but we wonder if ads are the best alternative. To develop further on this issue, we now question if Facebook is going in the right direction, choosing to focus so much on ad revenue and if there is any case or allowance for something that has more ROI and, will not be as disruptive as how Facebook ads are starting to be. Where has Facebook commerce disappeared off
to? Social commerce is gaining much more popularity among consumers these days because it has provided a much more social interactive experience to purchase online and, they get to share with their friends.
This was a penny for your thoughts, and we’d love to hear from you what you think.
Have a great summer weekend ahead!
Posted in Okategoriserade @sv | Leave a commentEtt urval av våra klienter
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